Business Marketing Tricks: Every Day Can Be Valentine’s Day!
February is one of the biggest shopping seasons the world has seen —— Why? In the retail calendar, Valentine’s Day has a prominent position in the month of February.
According to a survey, 53% of women said they would end a relationship if they didn’t receive a gift from their beloved one on Valentine’s Day. But couples and lovers are not the only ones who tend to shop on such day. If you seize the valuable opportunity it offers with right marketing tricks, you may make your customers fall in love with your brand and products!
What are Valentine’s bestsellers?
- Adult & Lingerie
- Gift Cards
- Books & Music
- Cards and gift cards.
If you happen to be the seller of the above items, congratulations! It’s your day.
Nonetheless, do remember the emotion behind your Valentine’s sales. That is, don’t make it all about selling. Not only are you selling a ring, a bunch of flowers, or a box of chocolates, but also love.
So reflect this in your product descriptions and advertisements. For example, instead of saying “You must buy ***”, say “A *** that she will love.” It may sound cheesy, but this is what buyers have in their mind when buying gifts for their dates.
Instead of focusing solely on selling, use holidays like Valentine’s Day to truly connect with your customers on a personal level.
If your business is not a gift shop or a flower shop, don’t worry: shoppers’ interest goes beyond jewellery, roses and chocolates.
Many companies use Valentine’s Day as an opportunity to promote a mix of products, for instance saucepans, software, home insurance or cars.
IKEA Australia organized furniture sales, offering free cots for children born nine months from Valentine’s Day. Needless to say, it went viral. Hence, a little bit of creativity can always make your offer relevant and desirable to BOTH more AND less relevant target groups.
Don’t give up on single people! Target the groups with the right message: Give YOURself a treat!
It may be single people who have the biggest consumption potential. This could be your gold mine, even around 14 February. Or maybe especially in February. The Valentine Love & Pamper YOURself messages can do the trick.
Showing people that they deserve to be loved, whether they are single or in a relationship, inspires positive emotions and puts things into a different perspective. So why not promote the buy-YOURself-gifts philosophy aiming at singles? Not only will it improve the mood and well-being of many people, but it can also boost Valentine sales even further!
This is how you can kill two birds with one stone: use the same holiday to pamper starry-eyed couples and offer retail therapy to their single counterparts.
As long as you know how to address the needs of the individual segment and reflect these in your advertising messages, the above marketing tricks can apply to every holiday or festival and boost your sales.
Wanna market your business and products in China?
The New Foreign Trade and New Retail Start-up Incubator (New Trade Platform), officially initiated on Jan.11th, has bonded Ningbo Free Trade Zone resources, therefore upgrades supply chain of import products.
China (Ningbo) Central and Eastern Europe Youth Innovation Center (CEEC) provides free office and capital support for quality overseas enterprises, and helps them to establish and develop in China.
If any interest, you are always welcome to visit our website: www.egtcp.com